ROAS Calculator

Calculate your Return on Ad Spend (ROAS) to measure and optimize your advertising effectiveness

Understanding ROAS

Return on Ad Spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising. It's calculated by dividing total revenue by total ad spend.

Formula: ROAS = Revenue / Ad Spend

ROAS Benchmarks

Below 2x: Poor performance

2x - 4x: Average performance

Above 4x: Excellent performance

Tips to Improve ROAS

Optimize your targeting and audience segmentation
Improve your ad creative and messaging
Test different ad formats and placements
Monitor and adjust bids regularly
Focus on high-converting landing pages