How Lonsbury Garage Became Indiana's Auto Repair Leader
From local shops to regional powerhouse - discover how Lonsbury Garage's Angola & Fremont locations transformed the auto repair market.
Starting Point
When Stephen C., owner of Lonsbury Garage, approached us in 2020, his business was facing intense pressure from national chains. Despite a 30-year legacy of exceptional auto repair services in Angola and Fremont, Indiana, the business was struggling to maintain market share against aggressive corporate competitors with massive marketing budgets.
The situation was critical - national chains were capturing an increasing share of the local market through sophisticated digital marketing and aggressive promotional campaigns. Lonsbury Garage needed to act fast to protect its market position and ensure long-term sustainability.
Key challenges included:
- Declining visibility in local search results, with competitors dominating the first page
- No structured system for customer data management or retention marketing
- Strong competition from national chains with substantial marketing budgets
- Limited digital presence and outdated marketing strategies
- Need for rapid market share growth to remain competitive
Lonsbury Garage's Angola location - a trusted name in auto repair for over 30 years
Our Strategic Approach
We implemented our proven market domination framework, customized for Lonsbury Garage's unique needs and market conditions.
Local SEO Domination
Implemented our aggressive local SEO strategy, targeting high-intent keywords and optimizing for both locations. Within 6 months, Lonsbury Garage achieved top rankings for 50+ key auto repair terms.
Strategic Database Building
Developed a comprehensive customer database system, growing from zero to 5,000+ verified contacts. This enabled targeted marketing campaigns and increased customer retention rates by 40%.
Competitive Offer Strategy
Created data-driven service packages and promotional offers that attracted new customers while maintaining healthy profit margins, resulting in a 35% increase in average ticket value.
Performance Analytics
Implemented comprehensive tracking and analytics, providing real-time insights into marketing performance and customer behavior patterns across both locations.
Multi-Channel Dominance
Orchestrated a coordinated marketing approach across Google Ads, social media, and traditional channels, ensuring maximum market visibility and engagement.
Local Market Authority
Positioned Lonsbury Garage as the premier auto repair authority in both markets through strategic content and community engagement initiatives.
Transformation Timeline
Month 1-3: Foundation Building
Implemented core digital infrastructure, including website optimization, Google Business Profile enhancement, and initial SEO improvements. Established baseline metrics and competitive analysis.
Month 4-6: Rapid Growth Phase
Launched aggressive local SEO campaigns, resulting in top 3 rankings for primary keywords. Implemented customer database system and began targeted marketing campaigns.
Month 7-12: Market Dominance
Achieved #1 rankings for 80% of target keywords. Customer database grew to 2,500+ contacts. Implemented advanced marketing automation and customer retention programs.
Year 2: Expansion & Optimization
Scaled successful strategies across both locations. Enhanced service offerings and pricing strategies. Customer database exceeded 5,000 contacts. Began planning for third location.
Transformative Results
Key Performance Metrics
Our partnership has delivered exceptional results across all key metrics:
- 300% increase in organic search traffic - Dominating local search results in both Angola & Fremont markets
- 5,000+ verified customer contacts - Enabling sophisticated marketing automation and retention campaigns
- 40% increase in customer retention - Through targeted communication and loyalty programs
- 35% growth in average ticket value - Through strategic service packaging and upsell optimization
Growth Metrics
Future Growth
With the tremendous success of both Angola and Fremont locations, Lonsbury Garage is now planning to open their third location. This expansion is a testament to the sustainable growth strategy we've implemented together and the strong market position we've established.
Meet the Lonsbury Team
At the heart of Lonsbury Garage's success is a team of dedicated professionals who treat every customer like family. This personal touch, combined with our digital marketing strategies, has created an unbeatable combination in the market.
The Lonsbury Garage team's friendly, professional approach has earned them the trust of customers across Angola and Fremont
Community Values
- Family-owned and operated
- 30+ years of local service
- Community-focused approach
- Trusted by generations
Customer Experience
- Personalized service
- Transparent communication
- Expert diagnostics
- Lifetime warranties
How We Made It Happen
Our success with Lonsbury Garage demonstrates the power of our market domination framework. By combining data-driven strategies, cutting-edge digital marketing techniques, and deep local market expertise, we helped transform Lonsbury Garage from a traditional auto repair shop into the dominant player in their market.
Our Strategic Advantage
- Data-driven decision making
- Local market expertise
- Proven growth framework
- Continuous optimization
Ongoing Support
- 24/7 performance monitoring
- Monthly strategy sessions
- Real-time analytics
- Dedicated support team
"Brand Dominators has completely transformed our business. Their strategic approach and dedication to our success have helped us not just compete with, but outperform the national chains in both Angola and Fremont. The results speak for themselves - we've grown our customer base, increased our average ticket value, and are now planning our third location. Their team's expertise and commitment to our growth has been invaluable."